🚨 IMPORTANT PREORDER INFORMATION 🚨
- Limited-edition preorder of only 50 jackets.
- Preorders close Monday, August 25th, or when sold out.
- Please allow 3-4 weeks for production and shipping after the preorder window closes.
A Word From The Founder
My name is Kenjar. As the founder of this Black-owned brand, I started CHAD in 2021 as a creative outlet that quickly evolved into a full-blown passion. For me, the idea of 'change' isn't just a concept—it's a commitment to forward momentum. It's about pushing the envelope, refining old ideas, and relentlessly pursuing the new, even when it feels like you're falling behind. This brand is a reflection of that constant drive.
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The CHAD Manifesto
Change Happens All Day.
In a world of constant flux, we create the anchors. The unshakeable pieces built with such obsessive detail and timeless design that they become your uniform for navigating the now.
Each CHAD drop is a strictly limited prototype—an archival-quality artifact designed to withstand the pressure of time and change.
This is your constant.